NOTE: This post contains referral/affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link. I promise to only ever share services I truly believe in and tools that will help you better market your magic and benefit your business.
If you follow me on Instagram, subscribe to my newsletter, or if you’ve worked with me on a personal branding photography session, you probably know how obsessed I am with personality tests and questionnaires. So when Interact reached out to me about their service that helps entrepreneurs create custom quizzes, I knew I had to learn more. For me these quizzes are more than mere conversation starters or a dopamine hit while on a break in the middle of a stressful day. I believe tools that help us more deeply understand who we are as people can be leveraged to discover our superpowers in business.
For example, I discovered that in the Meyers Briggs framework each type has a different stack of cognitive functions, some which are better developed than others. As an INFP, I’ve learned that my flow state, or my greatest natural talent, is introverted feeling (sometimes abbreviated as Fe). This means that I am constantly evaluating how I show up in the universe and calibrating to make sure I am in alignment with my core values. In business, this takes on the form of being able to help you tune into your vision and make sure your external branding elements are aligned with the soul of your brand. And knowing your type can give me key indicators on how to help you best express in imagery what’s most important to you as a creative entrepreneur.
Or take Gretchin Rubin’s The Four Tendencies quiz. This one is designed to help you understand your habits and how you are motivated. She talks about the power of knowing and harnessing your accountability type: Upholder, Obliger, Questioner, or Rebel. With this specific information, she then addresses how you can structure your deadlines and goals to work with your natural inclinations. It’s seriously powerful stuff.
With the Interact quiz builder, I can create my own custom tests for my clients at various stages of their journey with me. They can be used in various different ways:
Right now I’m in the midst of developing several exciting quizzes on discovering your brand voice, understanding your brand archetype, and defining your visual brand style. But whether you choose to go that deep or create a more lighthearted Buzzfeed style quiz like which Harry Potter character you would be, which beer style is your soulmate, or what type of traveler are you, it’s an amazing way to connect with your dream clients and show them your value. It serves as an attractive lead generator that you can customize to match your brand, and there are in depth analytics about who is taking your quiz, how often it is being shared, and if any questions are causing a drop off. There are multiple styles of quizzes and ability to use branching logic, but if you don’t want to spend your time developing your own content, there are also hundreds of pre-made quiz templates. The best part? You can integrate it with your email marketing service like Mail Chimp, Convert Kit, Constant Contact, Aweber, and others.
There are a few different pricing options, and when you sign up, they’ll even do a demo with you and send you best practices for creating a quiz. I’ll be sharing in a future post how to create a quiz, but in the meantime, you can learn quite a bit from the Interact site itself, including live examples.
As I mentioned, I am an Interact partner, which means I get the service at a lower rate in exchange for promotion. But I truly stand behind this resource, and I’m more than happy to answer any questions you have if you shoot me an email at firstname.lastname@example.org. I look forward to integrating this into my workflow, and I’d love to hear if you find it resourceful as well!